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Investing in Publicly Traded REITs vs. Real Estate Crowdfunding: Understanding Your Options

REITs vs real estate crowdfunding

Investing in real estate offers a world of opportunities, and with today’s diverse market, investors have more options than ever. Two popular choices are publicly traded Real Estate Investment Trusts (REITs) and real estate crowdfunding platforms. Each option has unique characteristics, benefits, and considerations. This article will provide a comprehensive comparison to help you make an informed decision.

What are Publicly Traded REITs?

Real Estate Investment Trusts (REITs) are companies that own, operate, or finance income-generating real estate across a range of property sectors. Publicly traded REITs are listed on major stock exchanges and can be bought and sold like any other stock.


  • Liquidity: As they are traded on stock exchanges, REITs can be easily bought and sold.
  • Diversification: REITs often own a variety of properties, offering natural diversification within the real estate sector.
  • Accessibility: Investors can buy shares of a REIT with relatively small amounts of capital.
  • Transparency: Being publicly traded, REITs are subject to rigorous disclosure and reporting requirements.


  • Market Volatility: REITs are subject to the fluctuations of the stock market.
  • Lower Control: Investors have no direct control over the properties or management decisions.

What is Real Estate Crowdfunding?

Real Estate Crowdfunding allows investors to pool their money together to invest in properties. This is typically done through online platforms, offering a more direct approach to real estate investment.


  • Direct Investment: Investors have a more direct connection to the specific properties they invest in.
  • Higher Potential Returns: Due to the direct nature of the investment, there can be higher potential returns compared to REITs.
  • Diverse Opportunities: Platforms often provide access to a variety of projects, including commercial and residential properties.


  • Liquidity Issues: Investments in crowdfunding platforms are not as liquid as publicly traded REITs.
  • Higher Risk: Direct real estate investment can carry more risk, especially for less experienced investors.
  • Minimum Investment Requirements: Crowdfunding platforms often require higher minimum investments compared to buying REIT shares.

Comparing Returns and Risks

When comparing REITs and real estate crowdfunding, consider the risk-return profile. REITs generally offer a more stable investment with regular dividends, while crowdfunding can offer higher potential returns but with higher risk and less liquidity.

Tax Considerations

Both investment types have unique tax implications. REITs, for instance, must pay out a majority of their taxable income as dividends, which are then taxed as income to the shareholders. Crowdfunding investments might offer benefits like depreciation but can be more complex in terms of tax reporting.

Which is Right for You?

Your choice between REITs and real estate crowdfunding should align with your investment goals, risk tolerance, and liquidity needs. REITs are ideal for investors seeking liquidity and lower risk. In contrast, real estate crowdfunding suits those willing to take on more risk for potentially higher returns and a more hands-on investment experience.


Both publicly traded REITs and real estate crowdfunding offer pathways into real estate investment, each with its distinct advantages and risks. As an investor, understanding these differences is crucial to making choices that align with your financial goals and comfort level with risk.